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Learn More About What Google Penguin Is

Google Penguin is the given codename for update in Google’s algorithm that was first announced on April 24, 2012. The update’s main focused is to decrease search engine rankings of those websites that violated Webmaster Guidelines set by Google by using what’s now declared as black hat SEO techniques, which involved in boosting the ranking of a website by manipulating links pointing to the page artificially. The way these tactics are described is called as link schemes.

According to estimates made by Google, Penguin is about to affect 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and a much bigger percentage of them in highly spammed languages. Google unveiled another update on Penguin on 25th of May 2012, which is called as Penguin 1.1. This said update was supposed to impact less than 1/10 of a percent of the English searches.

Guiding principle for the said update was made to penalize the websites that are using manipulative techniques in order to achieve a higher ranking on search results. Pre-Penguin websites are usually using negative link building techniques to get traffic as well as higher ranking. And moment that Penguin was introduced, it’s meant that content was crucial and those that have excellent content will be recognized while those with spammy or little content will not receive rankings or benefits and will be penalized.

Allegedly, there are a handful of websites that have lost their search rankings on Google for using the specific keywords throughout the Penguin as well as Panda rollouts. Specifically, Google has mentioned that doorway pages which are created to attract search engine traffic contradicts the webmaster guidelines.

And in January of the same year, so-called Page Layout Algorithm Update or also known as Top Heavy Update was released, which targets websites with too little content or too many advertisements above the fold.

October 5, 2012, Penguin 3 was released and has affected .3 percent of queries. The Penguin 4 or also known as Penguin 2.0 was introduced on May 22, 2013 and has affected 2.3 percent of queries while Penguin 5 or Penguin 2.1 was presented on October 4, 2013 and affects approximately 1 percent of queries. According to rumors, Google is planning to release Penguin 3.0 on 18th of October 2014 which was then confirmed by Google’s Pierre Farr that the new update comes without signals added.

September 23, 2016, Google has announced that Google Penguin is part of core algorithm. The update will be in real time or simply say, websites are being evaluated in real time and it will decrease or increase in rankings in real time as well.

So, if you are running a website, make sure that you follow Google’s guidelines to ensure high rankings.

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