FOR IMMEDIATE RELEASE
(Alexandria, NSW)–With sales exceeding 210 million pairs per year, Havaianas thong sandals are sought after around the globe. Evoking summertime at the beach, the Brazilian-made sandals are available in a wide variety of colorful designs. Havaianas Australia, an online retailer, offers not only the most up-to-date range of styles but a “Make Your Own” option as well, according to
Said a company spokesperson, “Shoppers can select the color of the base of the shoe and the color of the strap, and then they can further personalize their design with up to four rivets per sandal. The rivets are little emblems, like letters of the alphabet, stars, flowers, and other symbols. This option is really popular with our online customers because they can make a Havaianas shoe that is unique.”
Introduced in Brazil in 1962, the soft-soled flip-flops modeled on a Japanese rice-straw sandal first became popular among the lower social classes because of their low price and simple design. However, over time, the shoes began to gain cachet among the upper classes as well. By the late 1990s, they had become fashionable throughout the country. In 1998, Alpargatas, the manufacturing company that produces the sandals, released a hugely popular line featuring a Brazilian flag in support of the Brazilian soccer team. Soon after this, a French importer began positioning the shoes with luxury brands, like Lacoste and Dior. Since then, Havaianas have become the number one flip-flop brand in the world.
If shoppers don’t want to design their own shoe, they have many styles to choose from. The current catalog at features a Disney collection (including Moana and Finding Dory themes), animal prints, geometric prints, floral prints, tropical prints, and many solid color designs. In addition, Havainas Australia recently entered into a partnership with the printing and design company We Are Handsome to create two one-of-a-kind summer designs.
In addition to flip-flops for men and women, Havaianas Australia has sandals for children and infants along with a line of accessories including beach towels, inflatables, iPhone cases, key rings, and beach umbrellas. Customers who create an account can keep tabs on favorite items by adding them to a short list, and they can also pre-order special items. To browse the catalog or create a unique sandal, customers can visit
About Havaianas Australia
Havaianas is a Brazilian brand of flip-flops. The name is the Portuguese word for “Hawaiian,” which represents a sun and sea paradise, and the shoes were originally inspired by a Japanese sandal made with a rice straw sole and fabric straps. First introduced to the market by the manufacturing company Alpargatas in 1962, there are now more than 210 million pairs of Havaianas sold each year. That equals 575,342 pairs a day, 23,000 pairs an hour, 399 pairs a minute and 6 pairs every second! All Havaianas are made in Brazil, and their styles are updated on an annual basis.
Another Source: linked here