ALL ABOUT PENGUIN UPDATES.
Popular search engine websites are known to change and renew their search engine processes and systems at a constant pace to make sure that all their search results are providing good and relevant content to web surfers. For, any updates implemented that a website might not be aware of, would definitely have a negative effect on it. It is always a must that the website is ranked and maintained in the top results for maximum visibility and realize its potential for great profits.
This resulted to many digital marketing experts to completely change their online marketing strategies and styles in order to ensure that what they are implementing are in accordance with the updated search engine results rules. Though as is often the case, many digital marketers and SEO professionals have found it quite difficult, and a big challenge, in making sure that they are on top of things when it comes to any search engine updates implemented day in and day out. These search engine updates are the stimulus when it comes to determining how SEO providers and digital marketers would implement and design their marketing campaigns. Not implementing this on your site would be like marking and singling your site out – one that comes with grave penalties as well as losing the strategic position of your website, along with many other punishments.
It does not really sound so bad once you consider that most of these updates are there only to make sure that user experienced is enhanced, and that all of this are geared to better providing them better results. This includes the fact that they would want to remove and ferret out any spamming and keyword stuffing strategy that is often employed in digital marketing, and that nothing but pertinent results that are of good content are provided to the user.
One such update that most digital marketers and SEO providers know that is currently making its rounds on the internet, would be the penguin 4 update.
This update was put in place to ensure that the results obtained and provided to the user are relevant and is what they truly needed. In a way, this also works by guaranteeing that the user will always opt for the same search engine whenever they need to look up something since they know that it will give them the kind of results they wanted all the time.
It targeted those sites that have been doing some questionable digital marketing tactics like over optimization, spammy links, and over stuffing their content with keywords that made it look relevant to the searched entry but is really not; in effect they punished them by demoting their sites or removing it on the ranked results entirely. In effect, it had resulted in millions of websites losing their strategic positions in the search engine results.
Thus, all the more it is important that only natural links and good content make it to your site.
Recommended reference: Full Report