We are living in an unprecedented time as the COVID-19 pandemic impacts countries across the world. Within the fashion industry, we have heard countless stories of the effects the outbreak will have at every level of business, from young designers to international brands. With that in mind, Vogue and the CFDA have launched A Common Thread, a fundraising initiative that tells of the struggles and hopes of the fashion community.
Today, we are kicking off A Common Thread’s storytelling component with five videos that reflect the hardships facing American creativity. Phillip Lim, Aurora James of Brother Vellies, Reese Cooper, Batsheva Hay of Batsheva, and patternmaker Jennifer Miller of Brandon Maxwell are sharing how their personal and professional lives are changing due to the new coronavirus. We know there are many within our industry and the world impacted; the stories showcased here represent a small part of the coronavirus’ effect on our industry. These videos will run across Vogue’s platforms, as well as across Condé Nast, connecting American fashion’s brightest talents directly to our readers.
At the bottom of each video you’ll find information on how to donate to the A Common Thread fund online or over text message. As these testimonials show, fashion is not just an industry of glamour, but one that employs millions of people in our country and around the world who bring joy, hope, and optimism to all of our lives. New videos will be premiering every day, so please follow along as we spotlight these #cvffacommonthread stories. We hope you will listen and donate to help support American fashion.
Applications for the A Common Thread initiative will be available on the CFDA website on Wednesday, April 8 and donations to the fund can be made online or by texting THREAD to 44-321.